Conversion rates for websites are typically around 2%.
Only 2 clients may be expected for every 100 visitors. And, to be honest, that’s a good conversion rate.
Many websites only convert at a rate of 0.1 to 0.2 percent. It takes 1000 visitors to convert one visitor into a customer.
How can we increase conversions and gain more clients with the traffic we now have?
I’m going to give you my best ways to improve conversion rates:
1. Add a pop-up to your site
The average conversion rate for all pop-ups is 3.09 percent, according to a Sumo study. However, if you execute it correctly, you may reach the top 10% of pop-ups, which have a conversion rate of 9.28 percent on average.
Your conversion rate will increase as a result of this one change. It also works on every website I’ve tried it on.
Here are some quick tips for getting the highest conversion rate from them:
- Try several offers (PDFs, premium content, different products, other free stuff) until you find a winner that you can feel right away
- But a 30-second delay timer on the pop-up keeps them from being annoying
- Make it easy to close the pop-up
- Set a cookie so the pop-up only appears once per user. Most pop-up tools allow you to do this
This combination will give you a huge boost in conversions and keep the complaints to zero. You won’t annoy anyone, and you’ll get all of the advantages.
You may skip the remainder of this list because the impact on your conversions will be so substantial.
2. Remove unnecessary form fields
Have you ever planned to fill out an online form only to be put off by the sheer number of required fields?
It’s one of the best ways to kill your conversion rate. Remove all unnecessary form fields, leaving only those that are essential to accomplishing your goal.
Back during my KISSmetrics days, we did a bunch of A/B testing on form fields within our signup form.
Signups increased by around 10% for each form field we removed.
Obviously, you can go too far with this.
Your signups may be high, but your closure rate will be terrible if your sales staff doesn’t have all of the data they need to follow up. To find the right balance between getting the critical lead info while keeping fields to a minimum. Just make sure every field plays a critical role. If not, remove it.
3. Add testimonials, reviews, and logos
Everyone likes to be the first to try out a new product or service. So, by giving testimonials and/or reviews from previous customers, you can set their minds at rest.
Here’s an example of a customer quote:
For homepages, you can also add a series of logos that instantly build trust with new visitors:
Social proof, including testimonials, puts consumers at ease. “If quality social evidence buffers considerable uncertainty, get ready for some astounding conversion effect – in some cases up to 400 percent gain,” growth marketing specialist Angie Schottmuller stated in an interview with ConversionXL.
Every critical page on your testimonials, reviews, or logos.
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4. Remove distractions
There’s nothing more frustrating than visiting a website that sends you in too many different directions.
Your landing page should be easy to read, understand, and navigate. Don’t include anything that isn’t completely essential. Only provide the data that your visitors need.
Implement the following (and not much else) wherever possible:
- Headline and subheadings
- Benefits and features
- Testimonial and/or reviews
- Visual combined with context, which shows what you’re offering
Other things to think about include a live chat box, social proof, and video (more on these below), but the point remains the same: eliminate any distractions. You want your visitors to focus purely on your offer.
But how do you tell if something is distracting?
It has heatmaps that show exactly what people click on:
I search for things that people aren’t clicking on the first time I utilize a click map. I erase it if visitors aren’t utilizing it! The page gets simpler in almost every case, and my conversion rates increase.
This is one of the simplest ways to find conversion increases on your site’s most relevant page.
5. Make the initial step really easy
There’s a psychological principle that humans prefer to finish things that they start.
As a result, the first step in your offer should be extremely simple to complete.
Rather than requiring the completion of a whole form. To begin, simply request an email address. From there, you can provide the rest of the form in hopes of securing additional information. Even if you don’t, you have the person’s email.
The easier you make the first step, the more likely your visitors are to take action and see it through to the end.
6. Add a third-party signup service
Alternative logins are becoming increasingly popular.
A person signs in using their Google, Facebook, or other accounts rather than creating a new profile from start.
The signup form is no longer required.
We use it over on Quicksprout:
This has now been tested on hundreds of different sites and it always works.
You’ll see a difference in your conversion rate right away.
7. Strengthen your CTA copy
CTAs like “Sign up” and “Start trial” aren’t going to get you the best results.
A few minutes spent improving the copy will result in a quick conversion rate increase.
Begin with a call to action that starts with the word “Yes.” It’s highly effective psychologically because it paints the offer in a positive light. Like this:
Try the following formula: Yes, I want [your offer]!
It’s a lot more effective than generic CTA copy.
8. Add live chat to your site
Many visitors are considering purchasing your service but are unsure.
They have a lingering doubt or question that keeps them from taking that last step
Live chat tools are ideal for helping these people.
Live chat features, like pop-ups, are simple to integrate into any site and provide an immediate increase to your conversion rates.
9. Try another offer
Don’t pay so much attention to your landing page design, copy, and related factors that you overlook the importance of choosing the right offer.
Because your offer must be appealing to your market, this has one of the most major impacts on conversion rate.
If your conversion rate is low, try a variety of offers until you find one that appeals to your target audience.
It’s possible that your market won’t respond to your first, second, or even third offer. But if you continue to experiment and track your results, you’ll eventually find a winner.
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10. Offer a money-back guarantee
Consumers, as marketers and company owners, are wary about taking risks. They don’t want to risk their money unless they’re sure they’ll get exactly what they bought for.
A money-back guarantee can help calm nerves and overcome objections.
Don’t be concerned about losing all of your sales due to returns. In this video, I explain three of my best insider tips for offering money-back guarantees.
Money-back guarantees, as I discuss in the video, aren’t just a simple technique to boost your conversion rate. They also build trust and help the consumer feel more secure.
11. Add a countdown timer
It’s natural to become anxious when time is running out. As a result, including a countdown timer on your landing page may be just what you need to capitalize on this emotion.
According to Neuroscience Marketing, adding a countdown timer to a page can raise the sense of urgency, resulting in a higher conversion rate.
Another CXL study explains how a limited-offer sign with a countdown timer helped one brand increase sales by 332 percent.
Adding a countdown timer, which should only take a few minutes, can enhance your conversion rate straight away.
12. Add a point of purchase upsell
While it doesn’t affect conversion rates, it does raise income while having no impact on your current funnel.
Offer a similar product or service that may be added to an order with a simple click right before the customer completes their purchase.
Your average order value will rise by 10% to 20% as a result of this one trick.
Experiment with different upsells at different stages of the purchase. One deal may go undetected, while another quickly boosts your average order value by 20%.
13. A/B test your headlines
A landing page’s headline may make or break it. Some people will not read anymore if you take the wrong approach. They’ll just press the “back” button and vanish.
According to Copyblogger, 8 out of 10 people read headline text, while just 2 out of 10 read the rest of the content. Imagine that. Eight out of ten people who arrive at your landing page will not read past the headline.
When A/B testing your headline, experiment with variables such as:
- Use of statistics
- Use of numbers
Start Working on Your Conversion Rate Optimization Right Now
I’ve given you some ideas to help you improve your conversion rate, but now it’s time to put them to the test on your own site to see what you need to do.
Start with heat maps. They’re quite simple to use and give a wealth of useful data.
Heat maps show you where users click to engage with your page. You can discover where on the page you’re attracting attention.
Scroll maps are also quite useful. When people stop scrolling down the page, they inform you.
I also recommend doing recordings. It’s like looking over your visitor’s shoulder as he or she navigates your page.
Apply what you’ve learned through A/B testing. Your conversion rate will go up as you test and tweak.
Our 13 Hacks to Increase Conversion Rates Quick Tips
That’s not tough to learn how to improve your conversion rate. If you need a fast checklist, here’s a quick rundown:
- Add a pop-up to your site
- Remove unnecessary form fields
- Add testimonials, reviews, and logos
- Remove distractions
- Make the initial step really easy
- Add a third-party signup service
- Strengthen your CTA copy
- Add live chat to your site
- Try another offer
- Offer a money-back guarantee
- Add a countdown timer
- Add a point of purchase upsell
- A/B test your headlines
Reduce the friction and improve your conversion funnel with these ideas to increase conversion rates.
Also Read:- How to Create an Effective Content Strategy for eCommerce? Also Read:- 8 Most Common Mistakes Small Businesses Make Website Also Read:- How to Design Your Ecommerce Site for More Conversions? Also Read:- 7 Simple Steps to Increase Your Website’s Domain Authority
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