An effective homepage performs two functions – it represents your company and converts visitors into users at the same time. However, achieving this is not easy, since even the most beautifully designed homepage may perform poorly in conversion rates.
The key is to focus on the CTAs on the site as much as the design. When people arrived on your homepage, they should know what they should do next.
We’ve put up a list of five ideas to help you. Each one will guide you in improving your homepage and more sales.
1. Make sure the homepage is mobile-friendly.
Mobile devices account for more than half of all web traffic worldwide. This means there’s around a 50% chance that your visitors will access your homepage on a mobile phone or tablet.
If your site does not change to the size of the screen, you will lose a customer right away. Visitors won’t stay on a website that doesn’t serve its intended purpose – to display content clearly and function smoothly.
As a result, it’s important to ensure that your site is fully responsive. It should be able to adapt to any screen size with ease, no matter the device being used to access the site.
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2. Improve the Page Loading Time
Visitors will leave if your homepage takes too long to load. People are only willing to wait for up to 5 seconds until deciding it is not worth their time to wait for your website.
You should get a web hosting service that has the resources you need to ensure that your homepage loads quickly. For example, hostguid listed 35+ server companies’ plans, that offer a user-friendly, intuitive interface and 24/7 Support.
You may also use website optimization tools to speed up the loading of your homepage.
3. Keep It Tidy
Only information that serves a function should be included on a homepage. The content should describe the homepage’s product or service, why visitors would care, and how they may get it.
While the amount of material should be kept to a basic minimum, it is also critical to have a variety of different types of content. Break up the text with visuals such as branded images or videos. Never underestimate the power of white space; when used properly, it may be more effective than words.
4. Include a Live Chat
Customer service that is readily available and accessible is a huge benefit for any company in any field. People like knowing that they can ask a question, request assistance, or just send a message and get a reply.
As a result, having a live chat option on your homepage is important. It indicates that you put your customers’ needs first.
Moreover, it allows you to collect email addresses from visitors for future email marketing efforts.
Installing a WordPress live chat plugin is one of the simplest ways to put a live chat on your site. Choose one that meets your needs and place it in a visible place for your visitors.
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5. Use Clear CTAs
CTAs are the most important part of a homepage intended to generate sales. They encourage visitors to take whatever action they want, increasing your conversion rates in the process.
Depending on your homepage, the CTAs may be shown differently. Here are a few examples of how CTAs are commonly used:
- Buttons:- The most common method is to use CTA buttons that are integrated into the content.
- Pop-ups:- Time-based pop-ups, exit pop-ups, and scroll-triggered pop-ups are all options.
- Header/footer CTAs:- This sort of CTA is either at the top of the homepage, above all other content, or at the bottom of the homepage, below all other content. They’re also “sticky,” which means they’re always displayed at the top or the bottom even when you scroll.
Stop Hesitating and Get Started
Setting up a site that converts visitors into buying consumers is not easy, especially if you are new to the eCommerce market. These pointers, on the other hand, will assist in getting off to a good start.
To summarize, when creating a sale prices homepage, keep the following in mind:
- Make it fully responsive so that it works on mobile devices too.
- Make sure it loads quickly, so your visitors don’t have to wait.
- Don’t clutter your homepage with unnecessary content but keep it exciting by including visuals.
- Have a live chat available in case your visitors will have a question.
- Don’t forget the most important aspects of a homepage that is intended to convert – the CTAs.
With these considerations in mind, you may begin working on your homepage without delays. Keep in mind that increased traffic and seeing full results may take some time, so be patient. Be persistent, and soon you’ll see the sales come in.
Also Read:- 14 Ways to Improve WordPress Performance Without Plugins. Also Read:- The 13 Most Effective Ways to Increase Your Conversion Rate. Also Read:- 10 Reasons to Avoid Cheap Hosting for WordPress Websites. Also Read:- What Is Website Backup And Why Do You Need It?